The word Ḥayā translates to modesty—a value deeply rooted in Islam. The Messenger of Allah (PBUH) said, “Modesty is a branch of faith” (al-Bukhari), emphasizing its spiritual significance and high standing in Islam. Yet in today’s world, modesty is often overlooked, particularly among men. The Prophet Muhammad (PBUH) was the epitome of modesty, not just in appearance but in character, conduct, and thought. As Umar ibn al-Khattab (RA), the second Khalifa of Islam, once said: “You are not just soldiers—you are representatives of Islam. People will judge Islam by your actions.” At ḤAYĀ, our mission is to revive and celebrate this noble value by encouraging Islamic modesty through refined style and timeless elegance. As we grow and evolve, we invite you to walk this journey with us.

- ḤAYĀ Team